I’ve discovered recently that there isn’t really a right or wrong way to use Pinterest for business promotion. However, there are certainly things you can do to get Pinterest to work for you.
You can pin with or without a strategy and be successful on Pinterest. I’ve seen it done both ways. Personally, I like to keep my pins organized and have a strategy in place for my blog promotion plan.
*This post contains affiliate links. For full disclosure click here.
There were a lot of components to Pinterest that I needed to learn in order to put this manual pinning strategy together. To learn these things, I took an online course called Pinteresting Strategies. This course is taught by Carly and she explains in great detail how Pinterest really works. Totally worth it if you want to learn how to use Pinterest for blog promotion.
The program I use to organize my pins is Trello. Trello is a digital version of an old fashioned cork board with sticky notes. It’s really straight forward to use and it’s completely free as well. I actually use Trello for more than just my blog promotion strategy. I use it to organize other aspects of my life as well.
Trello is free to use, I highly suggest you check it out. It will be life-changing.
What Is Pinterest (Super Basic Explanation)
Pinterest is a visual search engine. It works like Google when pulling information for a user who inputs an inquiry into the search box. The major difference between Pinterest and Google is the visual aspect of it. Many pins go to blog posts or affiliate links while Google search results go to articles, videos, images and more.
If you really want more information on the details of how Pinterest works, I highly suggest grabbing Carly’s Pinteresting Strategies course.
Even if you know all the ins and outs of Pinterest, you may still need some guidance on how to organize your Pins, so I hope this information is useful to you.
Trello Set Up
Step 1- Create New Board
Once you are within Trello, you can create a new board for your Pinterest Strategy.
Step 2 – Create Board Lists
You’ll want to go through your boards – group and personal – and separate them into categories. Not all of my posts on my blog can go to all of the boards on my profile and therefore I need to create these board lists.
For example, my Ways To Be A Happier Mom post is not going to go into a Kids Activities Board.
This step is a little bit tedious, but you only have to do it once and update only when you create or join a new board.
*Tip: Personal boards perform better than group boards right now.
Step 3 – Create A Master List Of Your Pins
This step can take a little bit of time. If you have thousands of pins, just add your best ones, the ones you are focusing on.
Use the “+ Add Another List” option on your Trello board and create this new list.
Create a new card for each pin that you want to focus on promoting.
I add in the URL of the pin, the description (because sometimes they go missing!) and a new checklist of all the boards that correlate to my pin.
PS. Did you know you can go to pinterest.com/source/yourwebsite.com and find every single pin that points to your website?
Blog Promotion Pinning Process
Now you have all of your pins and you know which boards those pins can go to. You’ll want to make sure that when you are pinning, you find a unique copy of that pin before you pin it.
There are so many ways that you can pin your pins such as from the activity tab, your notifications, from your site, from Tailwind.
I use Tailwind, even though I manually pin my pins. It helps me clarify which boards I’ve pinned to in the past if I’m behind in updating my lists or if I need to submit my pins to Tailwind Tribes. The free version of Tailwind is plenty beneficial and goes way beyond the scheduling of pins. From analytics to pin inspections, you can get a lot of useful information to help you refine your own Pinterest Strategy. Try tailwind for free.
If you’re confused and not sure what I’m going on about, I really suggest taking a Pinterest course. when I was looking for a course, Carly’s was the most affordable.
Do you have any other ways you can use Trello for your Pinterest strategy? The possibilities are endless with this system, play around with Trello and see what you can come up with!