A Guide To Finding Your Best Keyword On Pinterest

A Guide To Finding Your Best Keyword On Pinterest

A guide to find your best keyword on pinterest

Pinterest is a visual search engine that helps people find the answers they are searching for. This is why finding the best keyword on pinterest is very important. Pinterest is like Google, but with pictures.

Lucky for us, Pinterest has a lot of ques and prompts built into the system so we can create content that will be found by our ideal customer. This is established by finding the best Keyword On Pinterest.

With the right keyword research, some catchy headlines and properly optimized board names and descriptions, it can be pretty simple to get your content seen by the right people at the right time.

More Pinterest Tips

Manual Pinning Organization In Trello

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Between reading many blogs, watching youtube videos and purchasing a few super cheap affiliate marketing books, I was able to piece together enough information to create my own Pinterest success. Now my account is only a few months old, and I get about a few hundred visitors per day, but it is steadily increasing and I know these things are working.

What Are Keywords on Pinterest

Keywords are certain words from your specific niche that help users on Pinterest discover the ideas they are searching for.

If a Pinterest user is looking for small space storage solutions, the user is hopeful that those are the results that Pinterest will up and nothing that is not relevant to their search.

Pinterest needs to organize the content on its platform and group “like” articles together for the best search results possible. Pinterest pulls these results from the pin description.

How To Find Your Best Keyword On Pinterest

When you are doing your keyword research on Pinterest, it is best to use simple phrases that are related to your specific niche.

For the sake of this explanation, let’s pretend you have a brand new Pinterest account.

For this explanation i’ll use my niche as an example:

Niche: Parenting / Lifestyle

Blog Post Categories:: Parenting, Organizing, Saving Money, Pinterest Training

  • Within Parenting, I blog about positive parenting, parenting toddlers, routines for kids, activities and so on.
  • Within Organizing I blog about Organization for closets, organizing using dollar store items, Kon Marie Organization tips etc.
  • Within Saving Money I blog about living minimal, saving money, frugal hacks etc.
  • Within Pinterest, I have just 2 posts, this one, and a Trello manual pinning strategy.

Cool! So those are my categories and subcategories.

Now off to the Pinterest search bar we go.

Type in Positive Parenting (my first subcategory in Parenting)

This is what I get:

positive parenting search results on pinterest keyword

In case that’s a bit tough to see, I can see that Pinterest pulled up all of those colourful boxes at the top that have words within them. Those are words that are often searched with the phrase “positive parenting”.

We can see that Positive Parenting + Toddlers is up there as well as Positive Parenting + Tips and so on.

From this information, I know my main keywords.

  • Positive Parenting For Toddlers
  • Positive Parenting Tips
  • Positive Parenting Solutions
  • Positive Parenting Strategies
  • Positive Parenting Techniques

The Worst Keyword Practices You Need To Avoid

finding keywords is not a way to trick the system. It is simply a way to make sure that the right people find your stuff.

You should not STUFF keywords altogether when creating descriptions, but rather create a nice flowing paragraph that includes one or two of the best keywords you found.

Where To Insert Your Best Keyword Pinterest

Within Your Pin Description

Whenever you are creating a new pin directly from Pinterest, you can manually add a strong keyworded description right away.

How To Add A Pin Description

“Tell everyone what your pin is about” is where you write your well keyworded pin description.

“This is a detailed article on positive parenting solutions. If you have children who are having a tough time with listening and behaving properly in public, then these positive parenting techniques just might help you overcome these parenting struggles. #PositiveParentingStrategies #ParentingTips #Parenting101″

Within Your Profile

There are 2 places you can add your keywords within your profile.

pinterest keyword in profile

You can add a keyword or two within your profile NAME (Positive Parenting | Mom Life | Learning Through Play)

And Also within your description (I provide positive parenting guidance and mom life tips and hacks for raising confident and happy children)

Within Board Titles

It is best practice to have very specific board titles. If you have a wide range of topics like myself, it will not serve you well to have broad titles such as “All Things Blog” You’ll want to create board titles that work well for your content and your niche.

Within Board Descriptions

Create a simple board description using keywords but writing in full easy to understand sentences. Your description does not have to be super long. In fact, one or two sentences will suffice.

I have started to write my board descriptions as simple as “This board is about positive parenting. #Positiveparenting” and it seems to be working well for me.

Image of computer and a notebook

Knowing Your Target Market

If you do not know your target audience, your keywording efforts may be more difficult to achieve. If you want to attract a specific person to see your content, then you’ll want to start with a simple list of words that you can use to attract that specific persona.

More Pinterest Information: Creating Pinterest Images

27 thoughts on “A Guide To Finding Your Best Keyword On Pinterest

    1. Same here, it confuses me. That’s why I rarely update my Pinterest boards.
      I think I need to revisit it and apply her tips.

  1. I had the opportunity to visit Pinterest’s New York City’s offices in conjunction with the We All Grow conference, and it was very helpful in getting an understanding of how Pinterest works and how it can be used to drive traffic back to your blog/website.

    I have been invited to join quite a few group boards, but I have not yet done so.

  2. I need to go back and rethink some board names. Thanks for the information. I didn’t even think of the importance of key words when building my boards.

  3. It’s a forgein concept to me to not know how to set up a Pinterest board. I’m on the site daily! This will help anyone who is confused, for sure! Never would’ve thought to write a post about this.

    1. So true! I have barely seen any information on Pinterest board set up and it’s such an important thing.

  4. I havenever put this much thought into my boards – the names and desriptions. I didn’t realize it made such a big deal. Now I want to go in and edit them all. Thank you for the tips!

  5. Really loved this post! So much that I learned as I am just starting to understand Pinterest. I loved the board naming idea will definitely be changing mine up a bit. Thank you great read

  6. Gosh I didn’t know that if I go overboard with the tags my board will be penalized. I thought they wanted more tags on the post… lesson learned, so thank you!!

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